• Diagram of TriLayerX™ HairTech and how it works with text on a blue background
  • Xtovia Product Benefits
  • Two women with long and beautiful hair, on a pink background with text about hair care product features - Clinically Tested, Gentle & Safe Formula, Sulfates & Paraben Free, and Alcohol & Mineral Free
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SHAMPOO (200ML)
bond retain hydrating shampoo

A sulfate-free hydrating shampoo that gently cleanses and removes buildup without stripping the hair's natural moisture barrier. Powered by TriLayerX™ HairTech, it goes further than clean, actively strengthening and smoothing hair with every wash.

Use it as the cleansing step in your routine, or as part of the full 4-step Ultimate Hair Revival system.

₹ 1,200
₹ 1,200
(MRP Inclusive of all tax)
Gift FREE GIFT
Product Description

How the Shampoo Delivers Results

Most shampoos clean the hair but compromise it in the process with sulfates stripping away the natural oils and moisture that keep hair protected. The Bond Retain Hydrating Shampoo cleanses without that trade-off, removing buildup while preserving the hair's natural moisture barrier.

Powered by TriLayerX™ HairTech, it goes beyond cleansing by reinforcing internal bonds, smoothing the cuticle, and sealing the outer barrier so hair feels stronger and softer with every wash.

Benefits - The Xtovia Difference
  • 76% stronger hair*
  • 96% breakage protection*
  • 72 hrs frizz-control and smoother texture*
  • Soft, deeply hydrated
  • Naturally lustrous

*When used as part of the 4-step Hair Revival System

What this feels like, over time

  • A reduced urge to “fix” your hair as it starts behaving beautifully on its own
  • Hair is easier to manage and holds its shape better through the day
  • Less breakage and hair that can handle more, every day
  • A quiet sense of confidence and joy in how your hair looks and feels
How to use

1. Apply 1–2 pumps to wet hair and gently cleanse scalp and strands. Rinse thoroughly.

2. Follow with the Smoothing Conditioner. For best results, use every wash day.

Pro Tip: This shampoo is sulfate-free yet ultra-foaming, so a little product goes a long way.

Full Ingredients List
Aqua, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Dimethiconol (and) TEA-Dodecylbenzenesulfonate (and) Trideceth-10, Acrylates Copolymer, Stearamidopropyl Dimethylamine, Glycol Distearate, Phenoxyethanol, Cetrimonium Chloride, Polyquaternium-7, Polyquaternium-73, Amodimethicone (and) Laureth-7 (and) Trideceth-6 (and) Trideceth-3, Cyclodextrin (and) Alpha Lipoic Acid, Water (and) Arginine Thioctate, Propylene Glycol (and) Stearamidopropyl Dimethylamine Thioctate, Fragrance, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Polyquaternium-10, PEG-45M, Lactic Acid, Sodium Gluconate, Butylated Hydroxytoluene.
View full details
bond retain hydrating shampoo
bond retain hydrating shampoo
₹ 1,200
₹ 1,200
(MRP Inclusive of all tax)
YOUR 4-STEP
hair revival journey

Each step builds on the last. Follow the sequence for best results.

Step 1
Spray

Stronger Strands
Less Breakage

Step 2
Mask

Intense Hydration Silky Softness

Step 3
Shampoo

Gentle Cleansing Essential Moisture

Step 4
Conditioner

Frizz-free Shine Smooth Perfection

Our patent-pending core-to-cuticle science
TriLayerX ™ HairTech
NanoEncapX™

Rebuilds strength by creating millions of new disulfide bonds deep within the core

CutiCloneX™

Restores smoothness by repairing cuticle damage at the surface

LipidMimicX™

Revives shine by restoring the natural lipid barrier to seal and protect

CLINICALLY PROVEN
results that show
76%

Stronger, More Resilient Hair

96%

Protection from Breakage

72 hrs

Frizz-Free & Smooth Hair

THE RESULTS
Before Before
After After
UNRETOUCHED IMAGES: Results achieved after using the 4-step Ultimate Hair Revival System.
beyond the lab
real reactions
Bond Repair System
Creates millions of new disulfide bonds
Works across both the internal hair structure and the surface condition
Built ground-up through extensive research in India, benchmarking global standards
Translates expert professional treatments into everyday at-home routines
Indigenously developed and reasonably priced for sustained, long term use
Others
Professional Plex Treatments
Often focused on bridging existing broken bonds
Typically designed with a narrower repair focus
Often import technology and actives
Commonly intended for in-salon use or in between appointments
Often cost-prohibitive, limiting consistent long-term use
TESTED. OBSERVED.
verified
Xtovia 10-Wash Dye Test - Visual Repair Demonstration
Damaged hair absorbs dye easily because increased porosity and weakened internal structure allow ... read more
Xtovia Elastometer - Hair Strength Analyzer
Elastometer—our proprietary device is used in product testing to measure hair elasticity scientif... read more
YOUR QUESTIONS, ANSWERED
FAQs
How often should I use the Xtovia Shampoo?
Use the Shampoo on every wash day. It is formulated for regular use and works best as a consistent part of your routine. It cleanses without being harsh, so the lengths do not feel overly stripped during washing. For best results, follow it up with the Xtovia Conditioner.
How much Shampoo should I use?
Use 1–2 pumps for short to medium-length hair. For longer or thicker hair, a little more may be needed. The Shampoo spreads and lathers easily, so starting small usually works best. Focus on the scalp, then let the lather run through the lengths as you rinse.
Will the Shampoo fade my hair colour?
No. The Shampoo is sulfate-free and cleans without being harsh on coloured hair. If you have had a recent colour service, follow any waiting period advised by your stylist before starting a new wash routine.
Can I use the Xtovia Shampoo with my existing haircare products?
Yes. For best results, follow the Shampoo with the Xtovia Conditioner on every wash day, then use your usual leave-ins, serums, or styling products post-wash.
Is the Shampoo effective at removing oil?
Yes. The Shampoo is formulated to cleanse buildup, including oil, without needing multiple washes. It cleanses the scalp and strands thoroughly while maintaining moisture balance. If hair has been heavily oiled, a second light cleanse can help, followed by the Conditioner to finish.